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In this episode, we talk about the launch of our website, how we figured out an ad strategy to get traction pre-launch, and what it really looks like trying to raise money for a new startup.

This episode brings together all three Precursa founders to talk about who we are, how everyone got on board, what our vision is, and how we work together. We also wax soporific on “unicorns” and women in tech and entrepreneurship.

Understanding the problem you’re solving in the way that your customers perceive is the key to product-market fit and will make or break your company. Playing too close to the vest, or succumbing to the “Stealth Mode” myth can be a death nell. In this episode, we talk about how much we actually TALKED about our idea, to whom, and why it makes such a difference to do this early (and often).

Before we started writing code or building a “thing”, we talked to people. A LOT of people. The goal of those conversations was to understand everything we could about how our target audience experienced the problem we were solving and learning what we didn’t know we didn’t know about the problem.

Welcome to Precursa: The Startup Journey, a podcast dedicated to sharing the ins and outs of building a tech startup from inception, launch, revenue and beyond. If you’ve ever wondered what building a startup from scratch looks like, you’re in the right place!