Entrepreneur Experience: Natalie Jark, UX and Empathy Expert
This episode of our Entrepreneur Experience series is very special because we are talking to Precursa’s very own User Experience engineer and designer, Natalie Jark. We talk about her transition from corporate to entrepreneurship, how to have a baby in a pandemic while building a business (without going crazy!), and find out what is the biggest indicator of success for early-stage startups. It’s a perspective you won’t get anywhere else, because only a true UX expert can bring empathy to ambition.
In today’s episode, we continue our Entrepreneur Experience series with very special guest User Experience and design expert, Natalie Jark, who is not only an entrepreneur in her own right, but who is also responsible for the gorgeous designs and workflows you’ll find in the Precursa platform. Natalie is an empathy-driven UX Designer, coach, and consultant who specializes in human-centered design and accessibility best practices on the web. She provides not only beautiful, detailed design work for her clients, but also the strategies necessary to create engaging platforms and applications that are optimized for success and that bridge both business and user goals. Our discussion with Natalie ranges from her story and how she got interested in user experience, to how to get into a user’s mindset (even if you can’t relate to the user), to how it’s possible to create an intuitive experience for diverse users with different emotional journeys. We also talk a lot about how important empathy is, not only for your users as you design and create products and services, but also for yourself as an entrepreneur. We also dive into the impact of a pandemic on freelancers and the gig economy, the difference between demographics and user personas (there is one and it’s a BIG factor in your startup success!), and we get Natalie’s insight on why most startups don’t go deep enough with understanding their user and how that can break their company. Natalie’s insight is unique, and her perspectives will help you think differently about what it really takes to create a successful startup from the very beginning. Find Natalie Jark online and on Instagram (@nataliejark), or get in touch with her via email. Check out Natalie’s recommended resources here: Nielsen Norman Group “The Design of Everyday Things” by Don Norman Dribbble Be sure to like, share, and subscribe to Precursa: The Startup Journey on your favorite podcasting platform and tune in for the next episode! Email us with any questions or comments (firstname.lastname@example.org). Check out our website (https://www.precursa.com) for more information on getting your startup rolling.