Blogs
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Entrepreneur Defined: The Optimistic Realist
Thanks to our business model pivot, we’ve been re-working the pitch and the deck, and we’ve been re-hashing previous conversations with investors to get them up to speed. In the process, we’ve learned some incredibly valuable lessons about what it means to be an entrepreneur and the true (sometimes hidden) value of asking for money.
Read MoreDo I REALLY have to give my whole life to my startup? And did Elizabeth Holmes hurt all women trying to fundraise?
In this episode, we answer some questions from our listening audience that sparked excellent thought and debate among the team. Several listeners questioned whether an entrepreneur REALLY has to “give up their whole life” to their burgeoning startup, and one listener asked if we thought that Elizabeth Holmes and the Theranos debacle hurt all women in terms of fundraising. Smart questions, thought-provoking, and a bit controversial among the crew here… But what do YOU think?
Read MoreDidn’t see that (pivot in the business model) coming…
Technical glitches can lead to beautiful things if you let them. This week was supposed to be a founders session, but thanks to some AirPods that wouldn’t connect, we ended up with a total up-leveling in our business model. No more sleepless nights thinking about how to make that direct-to-consumer thing work… B2B sales strategy, here we come!
Read MoreIs it a tech company? Is it, really?
We appear to be in the midst of a trend where companies are claiming to be “tech companies” when they’re anything but. One might wonder why it matters? In this article, we’ll explore why.
Read MoreWhat is product-market fit and how do I know if I have it?
What exactly is product-market fit? How do you know if you have it? Is there an easy process to figure it out?
Read MoreI’m Too Sexy for My Startup… Because I Have Traction!
“I thought building a startup was supposed to be… sexy… ?” Yeah, we hear it all the time, and maybe you do too, but in today’s episode we’re digging more into why the reality of a startup rarely lives up to the hype. We also talk about what traction really is and how to know if you have it.
Read MoreEntrepreneurship is NOT a Zero Sum Game (and NOT building a company can be a win!)
Somewhere along the way we are taught or come to believe that someone else has to lose in order for me to win, but that doesn’t really align with the reality of economies. In this episode, we’ll bust the myth that starting up is a zero sum game and talk about why generosity makes such a difference. We also explore the idea that “winning” might be poorly defined, especially when it comes to the outcome of your ideas.
Read MorePitching to Investors: Strategy versus Tactics
Your mindset and language when you’re pitching your idea to investors is just as important as the content. Maybe even more so.
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Stages of a Startup
#10: Exit This Way
We continue exploring the stages of the startup journey, from idea to exit. You’ve reached the promised land, and your company is primed for sale. How do you exit with a win?
Read MoreIt Will Take Longer Than You Think (And That’s OK)
In this episode, we look at the delays that Precursa is experiencing and talk about how to reframe delays and setbacks to be opportunities in the growth of your startup. We also dig a little more into the pro forma, the sensitivity analysis, and total addressable market… And Precursa gets a TAM upgrade!
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Stages of the Startup Journey
#9: Scale & Grow
We continue exploring the stages of the startup journey, from idea to exit. You’re ready to scale and grow your business, so what’s the best way to accomplish this and keep the momentum from your previous success?
Read MoreSend Me An Angel (Investor) and Show Me the (Grant) Money
Figuring out all of the startup investment options can be a game of alphabet soup, and understanding when one option is available to you and right for you can be daunting. In this episode, we break down what types of investments exist out there, common vehicles for those investments, and when you can consider availing yourself of each type. And then we talk about the often overlooked option, and the one that doesn’t impact your cap table or cost you interest: grants!
Read MoreCopyright © 2021 Precursa | All Rights Reserved | Site Created by Natalie Jark
Copyright © 2021 Precursa | All Rights Reserved | Site Created by Natalie Jark