Blogs

Let our subject-matter experts help you start innovating today!

Middle aged woman doing research on computer and in books.

Stages of the Startup Journey
#3: Pro forma, Risk Analysis, and Decision Time

By Cynthia Del'Aria | May 25, 2021

By this point, you should have a wealth of information about your target audience, the problem you’re solving, and how your solution resonates with your […]

Read More

What’s in a (Brand) Name?

By Cynthia Del'Aria | May 21, 2021

Branding, naming, content strategy, marketing, advertising… What’s a startupper to do? In this episode, we discuss how Precursa got it’s (rather wonderful) name, how the brand was designed, and how we are building a plan to get that name and brand out to the masses.

Read More
Man writing in notebook

Stages of the Startup Journey
#2: Product/Market Fit Research & Validation

By Cynthia Del'Aria | May 18, 2021

This is the point in the entrepreneurial journey where you get really interested in everything you can possibly dredge up about your target industry and […]

Read More

Removing Bias and the Founder Ego

By Cynthia Del'Aria | May 14, 2021

Why should you even worry about removing your bias when talking to target end users as part of customer validation? And how do you do that effectively and still get the answers you need? We talk about bias, talking to people, and analysis of the resulting data in this episode, as well as touch on the death knell of a lot of startups: the founder’s ego.

Read More
Hand holding a lit lightbulb

Stages of the Startup Journey
#1: The Idea

By Cynthia Del'Aria | May 11, 2021

Have you ever had a brilliant tech startup idea? Maybe it was for an app, a Saas (Software-as-a-Service), a website, or software product. And maybe […]

Read More

Pre-Launch and Fantasies and “Easy” Money, Oh My!

By Cynthia Del'Aria | May 7, 2021

In this episode, we talk about the launch of our website, how we figured out an ad strategy to get traction pre-launch, and what it really looks like trying to raise money for a new startup.

Read More

Moving from idea to tech startup MVP launch: A game-changing idea is not enough

By Cynthia Del'Aria | May 4, 2021

Think you have what it takes to start a tech business and move your offering from concept to MVP launch?  To get your idea off […]

Read More

Founders Session: Getting Together

By Cynthia Del'Aria | April 30, 2021

This episode brings together all three Precursa founders to talk about who we are, how everyone got on board, what our vision is, and how we work together. We also wax soporific on “unicorns” and women in tech and entrepreneurship.

Read More

Diary of a Tech Startup: How We Got Here

By Cynthia Del'Aria | April 30, 2021

Welcome to Precursa: The Startup Journey, a podcast dedicated to sharing the ins and outs of building a tech startup from inception, launch, revenue and beyond. If you’ve ever wondered what building a startup from scratch looks like, you’re in the right place!

Read More

Problem Validation & the “Stealth Mode” Myth

By Cynthia Del'Aria | April 30, 2021

Understanding the problem you’re solving in the way that your customers perceive is the key to product-market fit and will make or break your company. Playing too close to the vest, or succumbing to the “Stealth Mode” myth can be a death nell. In this episode, we talk about how much we actually TALKED about our idea, to whom, and why it makes such a difference to do this early (and often).

Read More
Precursa Logo
  • Denver, Colorado

  • startup@precursa.com

Copyright © 2021 Precursa  |  All Rights Reserved  |  Site Created by Natalie Jark

Precursa Logo
  • Denver, Colorado

  • startup@precursa.com

Copyright © 2021 Precursa  |  All Rights Reserved  |  Site Created by Natalie Jark

Scroll to Top