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By this point, you should have a wealth of information about your target audience, the problem you’re solving, and how your solution resonates with your […]Read More
Branding, naming, content strategy, marketing, advertising… What’s a startupper to do? In this episode, we discuss how Precursa got it’s (rather wonderful) name, how the brand was designed, and how we are building a plan to get that name and brand out to the masses.Read More
This is the point in the entrepreneurial journey where you get really interested in everything you can possibly dredge up about your target industry and […]Read More
Why should you even worry about removing your bias when talking to target end users as part of customer validation? And how do you do that effectively and still get the answers you need? We talk about bias, talking to people, and analysis of the resulting data in this episode, as well as touch on the death knell of a lot of startups: the founder’s ego.Read More
Think you have what it takes to start a tech business and move your offering from concept to MVP launch? To get your idea off […]Read More
Welcome to Precursa: The Startup Journey, a podcast dedicated to sharing the ins and outs of building a tech startup from inception, launch, revenue and beyond. If you’ve ever wondered what building a startup from scratch looks like, you’re in the right place!Read More
Understanding the problem you’re solving in the way that your customers perceive is the key to product-market fit and will make or break your company. Playing too close to the vest, or succumbing to the “Stealth Mode” myth can be a death nell. In this episode, we talk about how much we actually TALKED about our idea, to whom, and why it makes such a difference to do this early (and often).Read More