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Stages of the Startup Journey
#8: Funding Round 2 (and 3 and 4 and…)

By Cynthia Del'Aria | June 29, 2021

We continue exploring the stages of the startup journey, from idea to exit. When you’re ready for more funding, what should you be doing and keeping in mind to make the most of new money?

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Keep Your Eye on (All The) Balls

By Cynthia Del'Aria | June 25, 2021

As a startup founder, at least for a while, you’re “The One”. You’ll be keeping your finger on the pulse of everything related to your company, and likely also DOING the actual stuff that needs to get done. In this episode, we talk about what that really means to you and look at strategies for keeping everything going. We also talk through the importance of building your pitch deck and pro forma with real data behind it and how important objection handling is in the pitch. Let’s get pitch perfect, y’all.

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Business owner taking notes while talking to customers in virtual meeting

Stages of the Startup Journey
#7: Keeping Customers Happy

By Cynthia Del'Aria | June 22, 2021

We continue exploring the stages of the startup journey, from idea to exit. This week we talk about the importance of keeping your customers happy, both for retention and for acquisition of new ones!

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Startup Investment: Who are your “Friends and Family” (and do they have to be rich)?

By Cynthia Del'Aria | June 18, 2021

The terms “friends and family investors” and “friends and family round” get thrown around a LOT when you’re an early stage startup. Which may leave you wondering if you’re disadvantaged in raising money because Scrooge McDuck isn’t your uncle. In this episode, we talk about what “friends and family” really means, the opportunity of using the network you already have (and what you may not know about the value in that network), and what else besides money is valuable that you can also seek to raise from people around you. And if you ARE the rich uncle, we’d like to talk.

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Team collaborating on app designs

Stages of the Startup Journey
#6: Getting to Market

By Cynthia Del'Aria | June 15, 2021

Stage 6: Getting your product to market and earning revenue This is the most exciting stage, and typically the one that people think they are […]

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Reframe Pitching, Celebrate Everything, and Find Your Purpose

By Cynthia Del'Aria | June 11, 2021

Pitching tends to be labeled “difficult”, and we as founders usually even lament doing it at all. But what if our frame for what it means is wrong? What if what we call “pitching” isn’t actually pitching at all? In this episode, we explore a reframe for pitching that will restore your power when fundraising, and it leads us to a conversation about the importance of celebration and how the entrepreneurial journey is actually about the journey.

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Entrepreneur presenting to group of investors

Stages of the Startup Journey
#5: Seeking Investment & Financing

By Cynthia Del'Aria | June 8, 2021

We continue exploring the stages of the startup journey, from idea to exit, in this week’s post where we talk about funding and investment options and how to pitch your company.

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Entrepreneurship is not for the faint of heart…

By Cynthia Del'Aria | June 4, 2021

In this episode, we get real, raw, and revealing about the emotional journey of the startup entrepreneur. As we’ve been on this ride, so much has shifted, sometimes in a very short period of time, and the emotional and mental impacts of those (very normal) shifts can’t be underestimated. If you’re wondering if you have what it takes to go the distance, dive in with us and find out.

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Woman typing on computer

Stages of the Startup Journey
#4: Planning for execution

By Cynthia Del'Aria | June 1, 2021

Good for you! You got the right data together, found out that you do have a sellable idea for a viable company, and you’re ready […]

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Founders Session: Putting the “Fun” Back in Fundraising

By Cynthia Del'Aria | May 28, 2021

It’s another founders session episode where all three of us get together to talk about what it’s like building a startup real time. We’ve hit some snags with our fundraising, and in this episode we’re talking about all the options, how we’re approaching them, and providing our best wisdom on bootstrap versus raise and everything in between. (PS – If you’re a banker, we have good advice for you!)

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  • Denver, Colorado

  • startup@precursa.com

Copyright © 2021 Precursa  |  All Rights Reserved  |  Site Created by Natalie Jark

Precursa Logo
  • Denver, Colorado

  • startup@precursa.com

Copyright © 2021 Precursa  |  All Rights Reserved  |  Site Created by Natalie Jark

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