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Didn’t see that (pivot in the business model) coming…

By Cynthia Del'Aria | July 30, 2021

Technical glitches can lead to beautiful things if you let them. This week was supposed to be a founders session, but thanks to some AirPods that wouldn’t connect, we ended up with a total up-leveling in our business model. No more sleepless nights thinking about how to make that direct-to-consumer thing work… B2B sales strategy, here we come!

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Computer with design mock-ups for desktop app

Is it a tech company? Is it, really?

By Cynthia Del'Aria | July 30, 2021

We appear to be in the midst of a trend where companies are claiming to be “tech companies” when they’re anything but. One might wonder why it matters? In this article, we’ll explore why.

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Startup team collaborating over computer

What is product-market fit and how do I know if I have it?

By Cynthia Del'Aria | July 23, 2021

What exactly is product-market fit? How do you know if you have it? Is there an easy process to figure it out?

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I’m Too Sexy for My Startup… Because I Have Traction!

By Cynthia Del'Aria | July 23, 2021

“I thought building a startup was supposed to be… sexy… ?” Yeah, we hear it all the time, and maybe you do too, but in today’s episode we’re digging more into why the reality of a startup rarely lives up to the hype. We also talk about what traction really is and how to know if you have it.

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Entrepreneurship is NOT a Zero Sum Game (and NOT building a company can be a win!)

By Cynthia Del'Aria | July 16, 2021

Somewhere along the way we are taught or come to believe that someone else has to lose in order for me to win, but that doesn’t really align with the reality of economies. In this episode, we’ll bust the myth that starting up is a zero sum game and talk about why generosity makes such a difference. We also explore the idea that “winning” might be poorly defined, especially when it comes to the outcome of your ideas.

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Investors looking over paperwork

Pitching to Investors: Strategy versus Tactics

By Cynthia Del'Aria | July 16, 2021

Your mindset and language when you’re pitching your idea to investors is just as important as the content. Maybe even more so.

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Man signing a contract

Stages of a Startup
#10: Exit This Way

By Cynthia Del'Aria | July 9, 2021

We continue exploring the stages of the startup journey, from idea to exit. You’ve reached the promised land, and your company is primed for sale. How do you exit with a win?

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It Will Take Longer Than You Think (And That’s OK)

By Cynthia Del'Aria | July 9, 2021

In this episode, we look at the delays that Precursa is experiencing and talk about how to reframe delays and setbacks to be opportunities in the growth of your startup. We also dig a little more into the pro forma, the sensitivity analysis, and total addressable market… And Precursa gets a TAM upgrade!

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Paper with bar graphs and pie charts

Stages of the Startup Journey
#9: Scale & Grow

By Cynthia Del'Aria | July 2, 2021

We continue exploring the stages of the startup journey, from idea to exit. You’re ready to scale and grow your business, so what’s the best way to accomplish this and keep the momentum from your previous success?

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Send Me An Angel (Investor) and Show Me the (Grant) Money

By Cynthia Del'Aria | July 2, 2021

Figuring out all of the startup investment options can be a game of alphabet soup, and understanding when one option is available to you and right for you can be daunting. In this episode, we break down what types of investments exist out there, common vehicles for those investments, and when you can consider availing yourself of each type. And then we talk about the often overlooked option, and the one that doesn’t impact your cap table or cost you interest: grants!

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  • Denver, Colorado

  • startup@precursa.com

Copyright © 2021 Precursa  |  All Rights Reserved  |  Site Created by Natalie Jark

Precursa Logo
  • Denver, Colorado

  • startup@precursa.com

Copyright © 2021 Precursa  |  All Rights Reserved  |  Site Created by Natalie Jark

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