Cynthia Del'Aria

Cynthia Del'Aria is a serial entrepreneur and tech startup ninja, specializing in product-market fit and idea validation and helping new entrepreneurs reserve their time and money for the idea with the best shot at success. With two successful exits before 30, an active high-profit-margin SaaS in the commercial airline space, and two additional startups in the works, she knows what it takes to traverse the entrepreneur journey, the highs, and the challenges of turning a vision into a successful, viable business.

Keep Your Eye on (All The) Balls

As a startup founder, at least for a while, you’re “The One”. You’ll be keeping your finger on the pulse of everything related to your company, and likely also DOING the actual stuff that needs to get done. In this episode, we talk about what that really means to you and look at strategies for keeping everything going. We also talk through the importance of building your pitch deck and pro forma with real data behind it and how important objection handling is in the pitch. Let’s get pitch perfect, y’all.

Startup Investment: Who are your “Friends and Family” (and do they have to be rich)?

The terms “friends and family investors” and “friends and family round” get thrown around a LOT when you’re an early stage startup. Which may leave you wondering if you’re disadvantaged in raising money because Scrooge McDuck isn’t your uncle. In this episode, we talk about what “friends and family” really means, the opportunity of using the network you already have (and what you may not know about the value in that network), and what else besides money is valuable that you can also seek to raise from people around you. And if you ARE the rich uncle, we’d like to talk.

Reframe Pitching, Celebrate Everything, and Find Your Purpose

Pitching tends to be labeled “difficult”, and we as founders usually even lament doing it at all. But what if our frame for what it means is wrong? What if what we call “pitching” isn’t actually pitching at all? In this episode, we explore a reframe for pitching that will restore your power when fundraising, and it leads us to a conversation about the importance of celebration and how the entrepreneurial journey is actually about the journey.

Entrepreneurship is not for the faint of heart…

In this episode, we get real, raw, and revealing about the emotional journey of the startup entrepreneur. As we’ve been on this ride, so much has shifted, sometimes in a very short period of time, and the emotional and mental impacts of those (very normal) shifts can’t be underestimated. If you’re wondering if you have what it takes to go the distance, dive in with us and find out.

Founders Session: Putting the “Fun” Back in Fundraising

It’s another founders session episode where all three of us get together to talk about what it’s like building a startup real time. We’ve hit some snags with our fundraising, and in this episode we’re talking about all the options, how we’re approaching them, and providing our best wisdom on bootstrap versus raise and everything in between. (PS – If you’re a banker, we have good advice for you!)

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