Technical glitches can lead to beautiful things if you let them. This week was supposed to be a founders session, but thanks to some AirPods that wouldn’t connect, we ended up with a total up-leveling in our business model. No more sleepless nights thinking about how to make that direct-to-consumer thing work… B2B sales strategy, here we come!
“I thought building a startup was supposed to be… sexy… ?” Yeah, we hear it all the time, and maybe you do too, but in today’s episode we’re digging more into why the reality of a startup rarely lives up to the hype. We also talk about what traction really is and how to know if you have it.
Somewhere along the way we are taught or come to believe that someone else has to lose in order for me to win, but that doesn’t really align with the reality of economies. In this episode, we’ll bust the myth that starting up is a zero sum game and talk about why generosity makes such a difference. We also explore the idea that “winning” might be poorly defined, especially when it comes to the outcome of your ideas.
In this episode, we look at the delays that Precursa is experiencing and talk about how to reframe delays and setbacks to be opportunities in the growth of your startup. We also dig a little more into the pro forma, the sensitivity analysis, and total addressable market… And Precursa gets a TAM upgrade!
Figuring out all of the startup investment options can be a game of alphabet soup, and understanding when one option is available to you and right for you can be daunting. In this episode, we break down what types of investments exist out there, common vehicles for those investments, and when you can consider availing yourself of each type. And then we talk about the often overlooked option, and the one that doesn’t impact your cap table or cost you interest: grants!